Technology

Lucas Market Research has access to the most up to date videoconferencing and videostreaming technologies provided by FocusVision and Active Group. These technologies are present in all of our focus suites and provide the convenience of not having to leave your office to view your project.

FocusVision is a videoconferencing provider for marketing research applications. A camera operator and FocusVision’s two–camera systems give full group views, dynamic close–ups and picture–in–picture features that provide a unique perspective on ads, packaging, or other stimulus.

FocusVision offers two levels of video streaming: Premium and Basic.

Premium gives multiple views from a technician–operated moving camera system that follows the dynamic of the group discussion, providing the close–up capability needed to get total respondent feedback.

The Basic service was designed primarily for one–on–one interviews and provides a stationary camera view that is preset remotely from FocusVision headquarters. Active Group is another provider of video streaming for marketing research applications. Utilizing available products like ActiveNotes and InstantTranscripts can literally cut days, even weeks, off the time it takes you to go from data to decisions.

ActiveNotes allows you to take notes, chat with your colleagues, and view the live event all at the same time!

InstantTranscripts are real–time, textual transcripts that directly link to the video of the research and are available within 30 minutes after the research ends.

Both services offer you important features such as archiving for on–demand viewing, and Viewer Chat function that allows all remote viewers to communication while watching the research. For more information, please click on the links below.

Audio/Video

We offer expert AV equipment to digitally record all projects.

• Digital Audio
• DVD
• Hard drive back–up

High Speed Internet Access

Our facility offers high speed wireless internet access in every room; which better allows you access information when and where you need it.